General / Off-Topic Let's Have A (Non-Heated) Debate .... Did George Lucas Write "That's no moon" to be a meme?

While watching Bognogus's Starbase stream (no, I'm not advertising Bog's stream, if you want to watch him, you can find him)
Someone asked in chat "Did George write "That's no moon" to be a meme?"

They claim that George knew what he was doing when he wrote the script, and deliberately wrote that and other lines to make them memes.
Here is the conversation on Twitch ...
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My opinion was that memes did not exist in 1977 when George wrote the script, catchphrases did, and that George didn't write the script to have catchphrases.

So as I haven't done a debate thread for a while, and it's an interesting question, what are your thoughts?
Did George Lucas write the Star Wars script to include catchphrases that people would remember and thus help sell the film?
 
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Doesn't matter.
It all became moot when Lucas retconned the "Han Solo shoots Greedo" scene to "Gredo shoots and misses, Han Solo shoots Greedo".
 
Doesn't matter.
It all became moot when Lucas retconned the "Han Solo shoots Greedo" scene to "Gredo shoots and misses, Han Solo shoots Greedo".

That was character assassination, and we don't mean Greedo!

My opinion was that memes did not exist in 1977 when George wrote the script, catchphrases did, and that George didn't write the script to have catchphrases.

Yes. Chances are that the pro-meme people were not alive to experience the original film contemporaneously?
So they lack the context of the original intent. Nobody did anything for "likes" back then either.
It's hard to deliberately make a meme that catches on, let alone lasts 40 years.
 
Doesn't matter.
It all became moot when Lucas retconned the "Han Solo shoots Greedo" scene to "Gredo shoots and misses, Han Solo shoots Greedo".
Never understood the fuss shooting someone with a gun on you isn't naughty anyway. Shooting first doesn't matter in that context.
 
Writing a script with some quoteable lines in it is not really a new thing. Brainworms are free advertising.

And memes definitely existed, but the Internet has sped up their spread & evolution. Dawkins coined the word ~1976 so, although how memes work on the internet are slightly different, it's not a new concept.

EDIT: For the OP, catchphrases are memes.
 
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