That's the general attitude, if Mars proves really dead - we'd be free to colonize it, terraform it, pollute it, do whatever we want with it. But if there's primitive native life there, it's generally held that "Mars should be for the Martians" and we should leave the place alone, and treat it like Antarctica - maybe build a few research stations, but no exploitation or full-blown colonization.
Which raises a couple of interesting quandaries.
It's nigh-on-impossible to prove or disprove a negative: "there is no life on Mars". How long do we have to look before giving up? What if there is life on Mars, somewhere, but it's hiding in places that are really, really hard for us to detect it? Like deep under the icecaps, or 20km down in extinct volcanic vents? What do we do if we decide "Yep, Mars is dead, let's go Humanize the place", only to find later that we were wrong and we weren't the only Martians?
What if the life we discover on Mars turns out to be genetically indistinguishable from Earth life? Would we still say, "Mars for the Martians", or would we dismiss this life as descendants of long-ago accidental stowaways from Earth rocks blasted into space? Would we still leave the Martian microbes in peace if it turned out they were just colonists from Earth, too?