New Elite Dangerous: Deluxe Edition and recent price drop, not available direct?

Bit surprised there's no official post on the new Deluxe Edition in the News section.. Or that I somehow missed it!

But anyhow, I'd like to start on a 2nd account and the price point is very attractive, but the new edition doesn't seem to be available from the Frontier store itself, only via Steam or Epic (both inconvenient for me).

Is there some way I missed to buy a Deluxe Edition directly from Frontier? Since I already have the game installed via Steam I think I only really need a second login to use in the existing launcher, for which I'd be happy to pay the Deluxe Edition price (currently 22 quid including Oddyssey).

Any way of doing this at all without the annoyance of setting up a second Steam account or dealing with Epic from my Linux machine?
 
Bit surprised there's no official post on the new Deluxe Edition in the News section.. Or that I somehow missed it!

But anyhow, I'd like to start on a 2nd account and the price point is very attractive, but the new edition doesn't seem to be available from the Frontier store itself, only via Steam or Epic (both inconvenient for me).

Is there some way I missed to buy a Deluxe Edition directly from Frontier? Since I already have the game installed via Steam I think I only really need a second login to use in the existing launcher, for which I'd be happy to pay the Deluxe Edition price (currently 22 quid including Oddyssey).

Any way of doing this at all without the annoyance of setting up a second Steam account or dealing with Epic from my Linux machine?
Store offers are usually just that: Store exclusive offers.
 
The new Deluxe edition, universally being available across all distribution. Albeit it might still have differences in pricing.
Well, Deluxe edition is available at Epic and Steam, and several steam-DRM-based sellers (I assume some like Humble Store are still catching up.) Seems odd it's not available at the publisher's own site.

The "buy game" page on the Elite Dangerous site promotes the Deluxe Edition, but sends you to Steam or Epic, whereas the Frontier Store wants you to pay 19.99 for the "Horizons Season Now Included!" version of the base game with no Odyssey.
 
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