The pricing in itself, although shocking, isn't the real point for me, though. It's the fact that they justified the pricing by a feature that as it turned out, is useless.
Because 1) it can't run on current hardware and more importantly (and I think many hyped people are not realizing this) 2) It's just reflections! Yes, it's a new tech, yes it's exciting, but to think that it will somehow revolutionize game graphics is... silly.
It's something I've said in my thread about this. They should have waited until their cards can actually run RTX properly.
Well, the AI upscaling is certainly a great feature, and I'd say there should be more interesting game concepts to explore ray tracing (more cartoon-like stuff perhaps?) than a WW2 shooter. But again, I agree it was a premature launch.