Positive influence change?

Hi commanders,

I see that a lot of powers offers the perk of increasing the below perks, depending of your rating:

At rating 2

+10% positive influence
(increasing to 15/20/25%)
or (at rating 5)

+100% influence change

What does it mean?

EDIT: As far as i could read, I have the feeling that it increase your reputation within a faction for each mission you do for this faction... If so, is it really something people really care about? i mean, I understand that an increase % for bounty claims is something sweet, but reputation??
 
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