Hello!
I was wondering why Frontier choose to use exchange rates in their prices. They are a Brittish company and thus they use pounds as their first currency. I am interested in the early access key which is £60. For people living in the United States the price is set on $75. As a Europeon residence I pay €68.
Other companys use the same price in every currency. So £60, $60 and €60 which results in a exchange loss for the company but most of the time a higher overall margin due to higher sales.
I would like to know why Frontier has choosen this kind of price technique since I like to pay the same amount in my own currency, which is €60.
Thanks!
Anthonie
I was wondering why Frontier choose to use exchange rates in their prices. They are a Brittish company and thus they use pounds as their first currency. I am interested in the early access key which is £60. For people living in the United States the price is set on $75. As a Europeon residence I pay €68.
Other companys use the same price in every currency. So £60, $60 and €60 which results in a exchange loss for the company but most of the time a higher overall margin due to higher sales.
I would like to know why Frontier has choosen this kind of price technique since I like to pay the same amount in my own currency, which is €60.
Thanks!
Anthonie