We had a visit from our IFA the other evening to discuss our investments. He's also a bit of a friend so as usual the conversation wandered around the main topic a bit.
He was telling us about his new website that he's hired a specialist to build for him. I won't say who they are in case anybody here works for them but they are listed as a company that specialises in website design for financial services agencies.
Here's the brief that he gave them (summarised to avoid boring people to death):
After stalling for several months while continuing to take his money, they sent him a draft homepage recently. It featured a glossy, full-colour image of a twenty-something snowboarder skiing almost vertically down the side of a mountain.
I know there's quite a few website designers around the forum. Anybody care to speculate as to how this financial specialist designer could have decided that this image was a good idea? I'm open to suggestions (as is he...).
He was telling us about his new website that he's hired a specialist to build for him. I won't say who they are in case anybody here works for them but they are listed as a company that specialises in website design for financial services agencies.
Here's the brief that he gave them (summarised to avoid boring people to death):
- He himself is in his 50's - he's an intelligent man but very much an end-user when it comes to technology.
- His clients are exclusively 50+ years old.
- He wants to set up the website so as to give them easy access to their investment data - a portal is really what he's after.
- He specified a website design that conveyed a safe pair of hands - somebody that current and future clients can trust with their life savings.
After stalling for several months while continuing to take his money, they sent him a draft homepage recently. It featured a glossy, full-colour image of a twenty-something snowboarder skiing almost vertically down the side of a mountain.
I know there's quite a few website designers around the forum. Anybody care to speculate as to how this financial specialist designer could have decided that this image was a good idea? I'm open to suggestions (as is he...).
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