When I first heard about the rep loss while OFFLINE, I was reminded of another game [not named, but you'll know which one) discussion, with a similar problem (though greatly worse).
In that game, when you logged off, other players can find you, and KILL you while you are sleeping. Steal all your stuff, Break all that you have built. They might as well draw on your avatar's face with a sharpie, too.
Players of that other game often log in to find themselves DEAD, and back at square zero.
While that other game mechanic is far, far more playerbase killing than ED, the same mechanic can be seen, if not with our ships (urk.. could you imagine?!), but with our faction reputation.
We get punished for not being logged in 24/7. someone convinced the game developers that this strategy would somehow "grow their business". Probably the same guy, talking to many game developers (urk!)
I never understood the logic. other than..
#idiocracy