Riverboat ride always in loss.

I built the riverboat ride so that it goes through the bengal tiger and peafowl habitat and then goes round on the empty field and completes the loop. All the guests are pretty excited about it and there is always a huge crowd in the queue too. But there was no settings to set the price and it was always running in loss.

If someone has any idea what I was doing wrong, please do tell... Or even if someone is making profit from rides please tell what they are doing.
 
I haven't tried it with the river boat but to change the price on other transport rides you need to click on the ride and then click on the station tab because prices are set station by station. It's not very intuitive but it is neat you can make prices cheaper at stations which are more off the beaten path.
 
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