Frontier Development isn't the only company selling lots of cosmetics for a non-free-to-play game in their store.
From Ars Technica:
https://arstechnica.com/gaming/2017/03/analysis-for-honor-unlocks-cost-730-or-5200-hours/
Now will those who've been complaining that FD is the only company doing this please stop? (Fat chance.)
Of course, the comparison isn't quite the same. FD doesn't let you grind for cosmetics; the grind is part of the game itself.
From Ars Technica:
...more and more publishers seem to be realizing that [cosmetic sales] can also be layered on top of games that already charge players a standard price up front. On the one hand, you can't blame publishers for taking advantage of the opportunity to take in so much continued revenue after launch (especially if and when it's just cosmetic content that isn't necessary to enjoy the base game).
https://arstechnica.com/gaming/2017/03/analysis-for-honor-unlocks-cost-730-or-5200-hours/
Now will those who've been complaining that FD is the only company doing this please stop? (Fat chance.)
Of course, the comparison isn't quite the same. FD doesn't let you grind for cosmetics; the grind is part of the game itself.