Well, they had to make a good product and then it sold itself.Yes, it's a strange new world. Apparently the modern Lords of Commerce and Industry cannot sell a thing unless someone else has already sold it before and made it famous. Wonder how anything ever got done before brand recognition.
If a product didn't sell, in the past, the management went: "okay, how do we make our product better?"
It a product doesn't sell nowadays, the management goes: "okay we're going to have to put another half a billion into marketing."
Then again, in the past, customers weren't sheep, so...