after my inquiry of Oled prices I tend to believe the statement of not making money on it is true
if so what will this do for the competition?
it might as well be the death of Vive and or others.
I hope not monopoly is never a good thing.
Before we all reach for the boo hoo tissues, lets remember the marketing is being managed by the biggest company in the world.
If they are not going to earn any money at the starting price it's because they have decided the product has a long term future, in other words, they don't anticipate any significant competition in the short to medium term. So, their initial price will be set to recover initial costs as quickly as possible to that after that, all income is profit.
From an economic perspective, both smart and modern.
It also goes some way to explain the pre-market hype, which began with the so called launch on kickstarter.
Not to criticise this company. I think it shows just how smart the people behind the Rift are.
In the end, a product will be available with enormous expectations, massive recommendations from most who've tried it, (The salesman in Novatech to mention one), more importantly, games companies falling over themselves to include the necessary code in their games, before the product is available commercially! (I know a woman in Finland who runs a small software company and is experimenting with it on her free stuff).
All in all, they end up with a market ready product which barely needs advertising. We end up with what we get.
Even if it ends up being utterly an useless fad, we still get our hands on the greatest marketing success since Viz!