Some serious video game research going on
https://iggi.org.uk/about
About IGGI
The EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (IGGI) is the world's largest PhD research programme aimed at games. Our mission is to unlock the full potential of games research to contribute to wellbeing, prosperity, and science by training the next generation of leading researchers, designers and developers in games.https://iggi.org.uk/about