Couldn't possibly agree more. We are fast approaching the point (if we haven't hit it already) where a handful of "filler" animals will benefit the game more than an equal number of additional big ticket animals.
Well, I think you would want to anchor each pack with a "headliner." A "must have" reason to buy the pack. I do think it's cool/interesting to delve into animals that are less popular, more niche, etc. But you need something to really drive sales, whether that be building pieces or a top requested animal. Or a super versatile, regularly asked for set of building pieces.
I think what the SEA pack lacked was a super strong reason for people who are builders to purchase. And while I, personally, am a massive fan of all the animals in that pack? I'm not surprised it supposedly didn't do as well as the others... Several animals were perceived as 'clones' or similar to animals already in game by a number of people. And the unique animals aren't very well-known (and in two cases--were kinda ugly). This isn't my perspective, just what I've seen talked about.
I'd imagine the DLC might have sold better if they had a silver langur instead of the proboscis monkey and a gibbon instead of the tapir... And they just gave away the tapir with a free mini-update somewhere along the lines.
The packs that seem to get the best reception thus far are the ones that have at least one "must-have" animal, animals that are cute
and unique, along with some decent building pieces that are very versatile. Africa and the Aquatic Pack are great examples of this.
I too think we are getting to a point where Frontier is going to have to re-evaluate how they approach PZ’s DLC if they wish to continue them. Majority of the animals they have featured in their DLCs have been the classic “ABC” species, which are primarily charismatic megafauna. I understand their decision to do so as they likely wanted to play it safe financially and ensure that the casual player (which most of PZ’s dlc buyers are) knows and already loves majority of the species featured in a pack. The problem is though that by filling each pack with mainly “stars” and typically having just one option that is not well known by the larger public, Frontier has potentially made it far more difficult for themselves to capitalize on a greater range of future DLCs and ensure that majority of the casual player audience would be interested.
The Africa pack is a prime example of this. Not only did the pack feature the White Rhino, but also the Fennec Fox and Meerkat. All three of these animals were some of the PZ community’s most requested animals until the point of the pack’s release. Knowing that the White Rhino and Meerkat were two of the community’s most requested species, Frontier could have easily made both these species “headliners” in two separate packs. I’m not saying that the Africa pack isn’t amazing, I personally think it is, but in some ways I wonder if Frontier didn’t potentially limit themselves in additional DLC opportunities.
Hopefully my concerns aren’t necessary and casual players will still be interested in DLCs that may not have a well-known, “headliner” species. If the rumors I’ve heard are true though and the SEA pack didn’t have nearly the financial success of PZ’s other DLC, I can’t help but wonder if it was simply because the pack lacked a species that was iconic enough publicly. What would the outcomes had been if Frontier had held-back the Orangutan from the base game and promoted it as the face of SEA pack?
I’m also totally aware though that the potential underperformance of the SEA pack could actually be caused more so by the DLC’s lack of building pieces and could have nothing to do with Frontier’s species selection. I should also mention too that perhaps all the rumors aren’t true and the SEA pack was in fact a financial success. Hopefully we will receive clarification on this in the coming months as Frontier shares some sales stats with their investors.
To touch on how Frontier could expand their DLC formatting, I don’t really see them moving towards DLC that is larger in scale than any of the ones we’ve already received (although I personally wish they would and I’m totally willing to pay a higher price point for it). I think at most, we would receive one or two of these more “expansion-style” DLC if development continues through 2022. Something similar in scale to Planet Coaster’s Ghostbuster pack.
Really the current model of roughly $10 USD seems to work well and is selling enough to not only keep Frontier updating the game but also continue to invest in the creation of more DLC. Maybe once Frontier has felt they’ve adequately presented “continent-based” packs they can move more into biomes and habitats. I could see something like a “Temperate Pack”, “Mountain Pack”, or “Marine Pack” doing really well. Additionally, something more abstract like an “Islands Pack” or “Endangered Species Pack” would also be an option that could pull together diverse and iconic species.
Smaller packs (something around $5 USD) could also be a nice option to keep income flowing in for Frontier as they start to close in on finishing official support for the PC version of the game. It costs them money to keep the Franchise servers up and running and small packs that feature two or three animals with maybe a few pieces of scenery would be a win-win for both the community and Frontier. It’s easy money for them as these smaller projects could be achieved with a small team and the community would be pleased to still occasionally receive new material.
This is a really good critique, though I think there's plenty of "headliners" left if they shuffle the deck in a different way each time. Focusing on "regions" is very limiting.
But let's say they were to release a mini-animal pack for $5. "Wild Cats" with the African leopard, bobcat or lynx, a new tiger sub-species, and a Pallas' cat. There's a headliner (leopard), a relatively well-known and popular species (bobcat or lynx), a "clone" that would be relatively easy to create, and an oddball one that's less popular but could get some notoriety in game because it's so unique. It also saves a few (caracal, serval, sand cat) for other packs. The Africa pack worked really well because it had two very popular species, a new feature, an animal that wasn't the most "iconic" one but was close enough that it works (white rhino), and one that's kind of similar to things that are in-game but unique in that it lives in a warmer climate.
When the game was initially announced, what you've outlined is kind of what I expected them to do. A mixture of continent/region-focused DLC as well as animal types, biome types, etc. And I fully agree that pivoting to that approach could do them really well! Especially if they add more foliage and enrichment items.
If they continued doing bigger packs once every few months with smaller packs in-between (pure animal or pure scenery) with very focused themes, and maybe focusing on "function" rather than location? It would probably be easier to do! I would imagine a "Gardening Scenery Pack" would require less research than, say, a Central American theme with an Adobo-specific building style, Native American artwork, etc.