Every year they spend developing something at "Odyssey pace" (i.e. "a few times slower than the players would like") means they need to sell well over 100,000 copies of the thing they developed at something approaching a £40 full release price, plus later discounted sales and ARX add-ons coming in later ... just to break even. Twice that would probably be the sales target to match the long-term average return on "spending money on Elite Dangerous".
Well those are estimates. They cut development of the console versions which lowers costs. ED's server costs are low compared to regular MMOs.
If there's something that Frontier could develop in a year and be confident that they could get 200,000 ED players to pay "new game" price for, I'm sure they'd be doing it: they certainly have the cash reserves to fund it. I have difficulty thinking of anything they could possibly do that quickly which would meet that requirement, though.
Exciting Thargoid content would bring a lot of old players back (and new ones).
I would still like to see frontier try to provide more justification to themselves to develop elite dangerous by being more creative with microtransactions.
Ship interiors being sold as ship kits is the most likely thing from a players perspective i can think of.
Yeah, the ship interiors with free and premium cosmetics would be lucrative microtransactions for Frontier. Perhaps also story driven mission packs as DLC. That makes it more justifiable from a business perspective than other stuff on people's wish lists.
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