One thing many players will take time to get used to is the fact that PvP (or Player-versus-Player combat) is actually just a hindrance for gaining merits. PvP kills usually take a lot (!) longer than PvE (Player versus Engine, so fighting against NPC's) kills, especially when taking into account the time that some PvPers take to hunt down opposing players.
Our recommendation: Do not PvP, unless you enjoy it as an activity in and by itself. For Powerplay, it is a waste of time that could be spent better.
However.
If there are wings of PvP-seeking players in a system, and you can get them to hunt down you in a single or smaller group, you can play "hunt me, so you can't gain merits" with them, which results in them wasting time and thus earning fewer merits (and thus, fewer control points) for their Power. As they are more and you are fewer, ultimately the balance works out for your Power, assuming other players will gain merits for your Power that counteract anything you did not earn while you kept a multiple of your own at bay (while they also cannot earn merits during that time).
Our recommendation: Do not PvP, unless you enjoy it as an activity in and by itself. For Powerplay, it is a waste of time that could be spent better.
However.
If there are wings of PvP-seeking players in a system, and you can get them to hunt down you in a single or smaller group, you can play "hunt me, so you can't gain merits" with them, which results in them wasting time and thus earning fewer merits (and thus, fewer control points) for their Power. As they are more and you are fewer, ultimately the balance works out for your Power, assuming other players will gain merits for your Power that counteract anything you did not earn while you kept a multiple of your own at bay (while they also cannot earn merits during that time).