The problem is MMO legitimately describes the game
Massively (400bn Star systems... can't get more massively)
Multiplayer (Yep, we are there, we are all playing the same game and can attack each other)
Online (Altho some wish otherwise, it definitely is)
Now, because there is more that affects that it could be dragged out after that but SAYING "Sandbox" is intrinsically undefined and most don't know what it is and would cause some to have to look it up and get that's it... well... see "Massively" again but don't work from a marketing side.
MMO is a self-defined and correct term, however people have played other MMO that are different in how they deal with it, but they are different.. and not Elite. Elite deals with it is a different way but that doesn't make it any less a MMO, just it deals with in a different way.
Now, back to marketing... using what the game IS and using words that actually SELL the product that can't be vague and unknown... how would you suggest it be properly listed? Let's see your marketing point of view.... (realize we are looking for ways to sell it, in a good way, and we will try and poke holes it)
oohh .. a marketing challenge.. i like it
i'm not a copywriter, but a few quick ideas:
"Find your own way through this multiplayer online Galaxy simulation.
Survive the void. Find the unknown. Trade and fight. Choices are yours. One pilot - One galaxy."
and finally the description DB himself gave (iirc):
"It's Elite. And now you can play it with friends."
ofc it would need more than that, but just for a quick demo..
edit: i just checked the website again, and it's not that different, what they write
one thing that sounds bit cheesy is two times mentioning "epic multiplayer experience"
and now i ask myself, who in the course of the beta ever thought "what an epic multiplayer experience"
that probably just caters to the wrong crowd.
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