Suggestion for Frontier Developments: a weekly Q&A

Chainmail

Banned
The subject line says it all.

The current modes of communication are a bit too top-down and "managed". I'm sure that works well for Frontier Developments plc, but for your customers it has a tendency to breed uncertainty and negativity in the long run.

So, back to the proposal. It could work as so: have a weekly Q&A thread that people can submit their questions to. At the end of each week, a selection of the questions are answered, by those with the knowledge and authority to do so. Simple enough, and something you've already done with the livestream Q&A, so you have the ability to handle it.

Obviously, you would prioritise based upon the importance of the question to the players - if you get what is essentially the same question from multiple players, that would obviously indicate the question is a "hot topic" to your customers, and therefore warrants answering properly.

If an answer must be "we don't know", or "we can't say yet", fair enough - but if a question can be answered when prefixed with suitable disclaimers (like "this is not definitive", or "unofficially", or "this is a very rough estimate, so take that into account"), then please do so. Any information, however vague, is better than none.

Obviously if FD staffers want to post reponses to forum posts (e.g. "Soon..."), that is a great thing. But I think this would allow people to get an idea of the real state of play re: the development roadmap and other things, without having to trawl the forums for random dev posts.
 
Star Citizen has this in a very efficient way with their 10 for the Chairman videos.

Hell, even the UK government has this with their weekly PMQ (Prime Minister's Questions).
 

Chainmail

Banned
I know it's not original, but it would be valuable in strengthening the relationship with the customer base. I'm surprised it wasn't set up long ago, to be honest. What are you doing back there, Mr Lewis?
 
I think the reason Frontier have been so poor with the communication recently is because they don't really have any good news for people. If they did they would talk about it, so instead they go for the standard PR thing of saying nothing. Personally I would value a more upfront and honest level of communication where bad news and good news and just general chat about how plans for the future might be changing and in which direction... But I think Frontier have demonstrated pretty conclusively they just aren't that type of company.
 

Chainmail

Banned
Frontier hatchet job snipped
I'm not agreeing with any of that. It seems quite unfair to me. I refuse to help steer this thread down the same tired path toward the same dead end that a lot of other threads have been helped into recently.

Gamers have a well-deserved reputation in general as...well, let's say "demanding". Whilst publishers do put restrictions on the creative process and the development schedule that can hurt a product, they also act as the public face of a game in the minds of the player base, and act as a bit of a heat sink for the developers. I'm speculating wildly here, but I'm not sure that FD were fully aware of the usefulness of that heat sink at the start of this journey. They may have made some missteps thorugh the process, but they have shown a willingness to listen, and have tried to respond to issues raised by players, even if they can't provide the type of resolution that some might have wanted.

However, that's getting dangerously close to retreading the same kind of thing that eventually gets argued about in every other thread, so I'll just say this: considering that FD have never really interacted directly with their player base before (to this level at least), they've done pretty well, all things considered. They seem to be a patient, genuine and friendly bunch, and I think getting them to communicate in a Q&A will make the players feel closer to the FD team, and a bit more involved than the one-way traffic that a newsletter represents. Maybe incorporating a decent-sized Q&A section into each weekly newsletter would be even better, I don't know. I think keeping them separate would be best, personally. But whichever way you slice it, more interaction is always good - as long is it doesn't cut into development time in any real way!
 

tizhorrior

T
Frontier will not do any of that, you're joking if you think that they will even take a consideration on this
 
This is a fantastic idea, definitely something I'm going to look in to doing. Now things have calmed (slightly) after the last few week's controversy, we'll have more time to put something good together. We've been busy arranging a launch party, and a press tour, and we've been held back with most of the information we can give.... we've got to keep a few secrets about the game. Why does everyone want to know absolutely everything anyway? For what it's worth, I'm sorry about the lack of regular communication.
 
You've seen Star Citizen's budget... they probably have ten guys dedicated to putting this together every week! ;)

Jealous much ;)

- - - - - Additional Content Posted / Auto Merge - - - - -

This is a fantastic idea, definitely something I'm going to look in to doing. Now things have calmed (slightly) after the last few week's controversy, we'll have more time to put something good together. We've been busy arranging a launch party, and a press tour, and we've been held back with most of the information we can give.... we've got to keep a few secrets about the game. Why does everyone want to know absolutely everything anyway? For what it's worth, I'm sorry about the lack of regular communication.

Well that is good news, if I may. Please don't use something like this purely as a one way, pick the good news questions marketing/pr exercise. I know its your job to focus on the positive stuff and help sell ED but if you could actually use it as a means of having something like a two way dialogue on some of the hotter topics (good and bad) then I think it would go a long way to rebuilding some trust and confidence. We all know that ED is being released before ideally it should be and getting a bit more chatty about plans for post launch could only help. Oh yeah and conduct the offline review as publicly as possible, I have a lot of ideas on the subject ;) (I know I'm an eternal optimist, despite evidence to the contrary).
 
Last edited:
Jealous much ;)

- - - - - Additional Content Posted / Auto Merge - - - - -



Well that is good news, if I may. Please don't use something like this purely as a one way, pick the good news questions marketing/pr exercise. I know its your job to focus on the positive stuff and help sell ED but if you could actually use it as a means of having something like a two way dialogue on some of the hotter topics (good and bad) then I think it would go a long way to rebuilding some trust and confidence. We all know that ED is being released before ideally it should be and getting a bit more chatty about plans for post launch could only help. Oh yeah and conduct the offline review as publicly as possible, I have a lot of ideas on the subject ;) (I know I'm an eternal optimist, despite evidence to the contrary).

Who wouldn't be jealous? of 63 million pounds?

Don't think for a second that I don't completely agree with all of the points you've made above, but like you said, I've got a job to do, and a job I want to keep doing. We've got to hold back some information to keep things exciting.
 
You've seen Star Citizen's budget... they probably have ten guys dedicated to putting this together every week! ;)

For the 10 for the Chairman? Doubtful it would require that sort of production. It seems like a fairly low overhead production. The other shows are a bit more of an effort though. But then they have community members willing to pay a subscription to get those things made.
 
You've seen Star Citizen's budget... they probably have ten guys dedicated to putting this together every week! ;)

Have you thought about recruiting a team of trusted community members to help with putting this together? Requires trusting external people, but it can be done. I was part (company side) of the project to open up SUSE Linux into openSUSE, and eventually we were even able to open up much of the release marketing (among many other areas) to community members, who do far more than we had the budget to do behind closed doors.
 
Instead of 10 for the Chairman I would like to see just simple dev video blogs where they just sit down and very generally tell us about how they made this game. There's so much awesome things there, it is a bit sad that they have no time to share this atm - I love old dev diaries just for that content alone. So Edward, make this happen :)

- - - - - Additional Content Posted / Auto Merge - - - - -

This is a fantastic idea, definitely something I'm going to look in to doing. Now things have calmed (slightly) after the last few week's controversy, we'll have more time to put something good together. We've been busy arranging a launch party, and a press tour, and we've been held back with most of the information we can give.... we've got to keep a few secrets about the game. Why does everyone want to know absolutely everything anyway? For what it's worth, I'm sorry about the lack of regular communication.

I think silent treatment is a problem. I think you should have just said that you keep secrets for the release and I guess lot of people would just accept it - there still would be some skeptics, and that's ok, every project needs them.

Also there's lot of things you can actually tell without sliding into PR/Marketing territory. Make newsletters less formal again, please. I know marketing has to do their job, and I am willing to accept it, as long as content is awesome. Dev QAs and meet the teams has been great.
 
This is a fantastic idea, definitely something I'm going to look in to doing. Now things have calmed (slightly) after the last few week's controversy, we'll have more time to put something good together. We've been busy arranging a launch party, and a press tour, and we've been held back with most of the information we can give.... we've got to keep a few secrets about the game. Why does everyone want to know absolutely everything anyway? For what it's worth, I'm sorry about the lack of regular communication.

Gamers be crazy, dude. :D Many people are used to the dissection-method of gaming, which is to flay it open and re-engineer the guts for optimal personal performance, both codewise and meta. Not my thing, but I've got friends who do this almost AS the game. It's why I couldn't play tabletop D&D anymore, the system's been so torn apart and messed with, you have that cleric character pre-built to rise to max level and wipe out even the reality WE exist in somehow. I find it much like watching a live autopsy but apparently there's lots of people who game this way. Mastery, not mystery.

Also, I do not envy your job. Boss says KEEP SEEKRIT, people say GIB SEEKRIT. Ask for hazard pay.
 
Who wouldn't be jealous? of 63 million pounds?
The grass is always greener on the other side and we all know money doesn't buy you love, respect and success ;)
Just look at the movie industry with big budget films for example.
Many people used to like the dev diaries, but we've not had one for a long time now.
Plus...I personally don't want to know everything about ED until after release, waters down the release excitement otherwise, so I'm with you on keeping information back :)
 
Who wouldn't be jealous? of 63 million pounds?

Don't think for a second that I don't completely agree with all of the points you've made above, but like you said, I've got a job to do, and a job I want to keep doing. We've got to hold back some information to keep things exciting.

Put it this way... It's like knowing what you're getting for Christmas a month in advance... spoils the surprise and what's the point of that?

Keep up with the surprises Ed... I know what it's like to deliver one... it's a fab feeling :)
 
You've seen Star Citizen's budget... they probably have ten guys dedicated to putting this together every week! ;)

Yes, and they have a drinks cabinet too! None of those in E: D yet, is there?
True, E: D has a fully playable game, with still some work to go I am sure all would agree... But where is my fish tank and drinks cabinet? You can have that as the first question, for free!

(Mind you the free bar at the première was great, thanks!) :)
 
Back
Top Bottom