That's true. They were well organised in their Kickstarter appeal, and clearly knew how to grab interest. But bear in mind that the vast majority of the funding they have received is post-Kickstarter, and IMO down to their desire to bring in as many $$$ as possible through the realisation that people will pay for these extras. Take the hangar module for example -- the amount of people who went crazy over what's effectively a static environment with nothing to do is phenomenal.
I'm not really knocking what SC have done; they've obtained a large amount of funding in a relatively short period. I just prefer the way FD have gone about it, that's all.
There were many problems with FD's Kickstarter. I think one of the main ones was that they were relying on the nostalgia of the name, so didn't think they needed a real sales pitch other than "It's a new Elite, people!". That was flawed: 20 years is a long time, and FD haven't done anything similar to Elite in the intervening time, so even some hardcore fans of the series could have their doubts. Without much to show in the way of screenshots or video, we were pledging for an idea, and that's a scary thing for us Englishmen who find it hard to part with cash at the best of times. Kickstarter was also a new thing to the UK at the time, and for many of us it was the first we'd heard of it.