600k raised since the end of the Kickstarter

[nats]

Well done Frontier over £600,000 raised since the end of the Kickstarter. Can they make £2.25m before Chrimbo I wonder - which would be £1m over their initial Kickstarter target?

 

[Cthulhus]

yes, and it's good

 

[Cmdr Eagleboy]

If they roll out some sweet video updates or new alpha build, then yeah

 

[Carsten]

Yes well done, but imagine how much they could have pulled in, had they been a bit better at marketing.

 

[Cmdr Eagleboy]

Yes well done, but imagine how much they could have pulled in, had they been a bit better at marketing.

Well, it is still alpha, marketing campaign makes sense during second beta. However, interesting bit, FD is looking for e-commerce guy, for web shop obviously. If someone has required skill sets and live in UK near Cambridge (obviously), check it out in job offerings at main site

 

[Maxeren]

Well, it is still alpha, marketing campaign makes sense during second beta. However, interesting bit, FD is looking for e-commerce guy, for web shop obviously. If someone has required skill sets and live in UK near Cambridge (obviously), check it out in job offerings at main site

*Holds up sign*

"I'll work for alpha!"

 

[JohnStabler]

However, interesting bit, FD is looking for e-commerce guy, for web shop obviously. If someone has required skill sets and live in UK near Cambridge (obviously), check it out in job offerings at main site

It's nice to see a company with so many job openings, considering the current economic climate. Maybe they could ask Ian Duncan Smith to pull some students out of their voluntary work at museums and send them over to the Cambridge office to earn minimal wage

 

[HaiderGill]

Yes well done, but imagine how much they could have pulled in, had they been a bit better at marketing.

Hmmm I think it will work for the better going for a more manageable size. Just look at what happened when everyone piled onto the servers for SimCity. It's better they grow the user-base over time than go-live and crash and burn and then have to fix the reputational damage.

 

[avow555]

I hope enough has been raised to get us to full launch now and I suspect they are way past that magic figure.

 

[Kroy]

Yes well done, but imagine how much they could have pulled in, had they been a bit better at marketing.

Don't forget,

1) Elite: Dangerous was already in development prior to kickstarter, even if only in the skunk works
2) FD wanted to see if there was sufficient demand out there to make a go of it.
3) They need to make money from ongoing retail sales, irrespective of the other income streams they generate
4) They are an ongoing concern, a successful company in its own right with money in the bank, and investors on the stock exchange

When you look at what they've done as a market research exercise, as well as getting a game just enough publicity to attract interest, but not so much as to cannibalise future sales, then I would say they've paced it perfectly so far. And long may it continue.