Sounds very much like the issue is the DPI settings to me.
Have you made the windows icon's bigger so you can see them on a TV screen?
Where possible you should always try and fix issues with games yourself first. Do everything you can to narrow down what the issue is. Update your drivers, research the issue online and if all else fails then raise it as a bug.
I've bought around 250 games in the last 9 months on PC since returning from a console hiatus (gotta love humble bundles and Steam sales) and some haven't worked straight away but I've done my homework and found what was wrong and fixed it.
Sometimes the game is just broke of course but I find that's rarely the case.
What you shouldn't do is give up too quickly and expect a game developer to fix something that's wrong with your PC not the game (not that I'm saying you are doing)
To fix the DPI issue try this
Find the Elite exe (don't have Alpha so can't tell you what it's called or where it's stored)
Right clicking on it and left clicking on properties.
Click the compatibility tab
Place a tick next to Disable display scaling on high DPI settings.
Click Apply
Click OK
Try Elite again