I was hoping the name would grow on me but it hasn't.
When I tell people about the game they are interested in a positive way until I mention the name and then the response goes a bit.... sceptical. I have taken to calling it "That game I am interested in" when I continue to talk to people about it.
The name looks good on a video trailer or website, or logo but as soon as you say it.....
Well my sense of style is often different from other peoples so I hope I am in the minority with my impression of this, because I am sure the game itself will be groundbreaking and amazing.
I agree that just calling it Elite would have been the best thing, and *just would have worked* This is Elite.