Obviously the name must stay at this point, I thought it odd at first but got used to it and now I like it. But while you're musing on this again I think
Elite: 3300
might have been good. Elite players know it is Elite, Frontier Players get the 3300 hundred bit. Both groups squeal with delight. To new players I think this would sound pretty intriguing and the 3300 makes it clear it is going to be a sci-fi game.
I don't like that it reminds me of the tv show "the 4400" I did not like that show either