I have been interested in VR ever since the tv Series 'VR5'. As most young people, who are naturally accepting of new technologies and have less fear, unfortunately, also less wisdom about how technology affects society, I could not wait for it. For many years nothing happened. When I first heard about a new effort to push VR onto the market and the Occulus Rift I was excited again.
Unfortunately, despite the pro's and con's of VR technology, facebook bought the whole lot. For that reason I can never buy an Occulus Rift as a privacy fighter. I do not have a fb account and never will have one. But if I use the OR, the Terms Of Service that comes with it, undermines my privacy, in a way giving me a hidden user account with fb, a profile without a front, where I cannot have any influence over privacy settings. I would have less options or right to protect my privacy because it would basically be a sort of hidden profile.
If what for decades was a great novel and innovative concept is now to become Yet Another Platform for Big Data, for profiling, data mining and targeted advertising, I will have no part in it. The concept of VR has now been hijacked as another means to make of the user, the product. After all, facebook has recently shown some ideas on how to use the OR to meet other people virtually at famous places e.g. The very motion of your head can be tracked as well as any spot where in the VR experience you are looking at so that any object of interest can be identified and added to your profile.
The reason for that profile, of course, is to make profit (for shareholders) by selling it to the marketing and advertising industry. The hardware of the OR becomes not so much the novel gadget for VR, but a platform to get even deeper into our minds, to provide an extra environment where we can expose ourselves. Our vulnerabilities, our interests, our likes and dislikes and I am sure there will be plenty of ´like´ buttons made available and ´share´ options that reveal our social networks in even greater detail.
As some game publishers have shown interest in analyzing what gamers look at, so that they may economize on graphics detail in those areas, surely facebook will want to analyze what people look at in VR. It is not hard to see how this will work. When you meet a friend at the foot of the Eiffel Tower in Paris, you might get targeted ads for trips to Paris, deals on cheap flights and what not, even as google might fill in your agenda with suggestions on the best or cheapest café near that location.
Not to mention ads being injected on billboards right there in VR. For Big Data, VR is basically another world parallel to reality, a whole new market to exploit at the cost of the human UN and EU recognized right of privacy.
So for me, unfortunately, a long dream, supported by science fiction books and films for many decades, has become unavailable for all intents and purposes. And it saddens me that too many people, even those who are aware of privacy issues and the importance of privacy for themselves and society as a whole, will nonetheless accept the TOS of OR and the direction VR is being taken and compromise, even downplaying the risks, out of either a lust for gadgets in general or the long desire for VR and who will not deny themselves the VR experience.