Hype around this is not FD generated, really: they embedded clues in videos which we have decoded and, from there, we've chased our own tails.
Meanwhile, the messages say it leads to something 'the whole galaxy will want to see' - and I bet it will have been worth it.
Unlike some of the other prominent space games I'll avoid mentioning, and discounting the early DDF threads when what was flying around there was essentially items on a massive shopping list, when FD stick a feature on a release schedule, they tend to under promise and over deliver. I think in this case it will be worth it, but only the most committed will see it through.
I'm gonna go get some Lavian Brandy and deliver it to Scott and see what comes out in the wash.
As for these clues - I'm not convinced they cross-over quite in the way we're thinking. I agree with the possibility that the 34 Lat could be 34 Long, and an icy body instead of a rocky one, but if Dillon is a liar, then he/she never even went there anyway right!?