General / Off-Topic Color vs Colour

verminstar

Banned
Yanks love to buy useless junk...we see programmes on the tele about it every day. Maybe they are more susceptible to being spoken to like yanks, so FD change the grammar to american english to try and impress them into spending money. Fairly common sales tactic...appeal to the lowest common denominator.
 
They may be trying to address to a potentially bigger customer pool. Anyway, aren't both spelling technically correct in both UK and US, even if each has a different preference?
 

Jenner

I wish I was English like my hero Tj.
It's' COLOR. :)

Yanks love to buy useless junk...we see programmes on the tele about it every day. Maybe they are more susceptible to being spoken to like yanks, so FD change the grammar to american english to try and impress them into spending money. Fairly common sales tactic...appeal to the lowest common denominator.

Who you callin' a denominator??
 
Last edited:
We have the option to buy weapon "colors" on the start screen. FD is a UK company...why not "colours"?

Very interesting, I`ve noticed this too, with other games where `colour` suddenly becomes `color` and often gets intertwinded..

It could be just a mistake, but it could also be a subtle attempt to attract Americans. I find it actually silly and very manipulative, but such places like Hollywood and other companies play these manipulative games all the time with different countries and even individuals (ie appealing to women by making men look stupid to sell shoes, etc).
 
Last edited:
It's a throwback to the early days of Elite, when adding an extra U took 8 bytes of memory - when you've only got 32,000 bytes to code the galaxy, every little helps ;)
 

TheOdd

Banned
Yeah don't you hate when you set UK language and some stupid game (looking at you Blizzard) still shows 4:23PM!!! Like OMG! I'm not from US god damn it! I even have russian keyboard and system language, what gives?
 
I prefer colour over color. I usually go with US spelling, though because my average fellow American doesn't...they can't even... q.q



"American English is better 'cuz its American!"

^^The above statement makes me want to cry.
 
Back
Top Bottom