What is your combat rating? AFAIK NPC spawns, at least when only one player is present, are "bracketed" around the player's own combat rating. So if you're Expert, you'll generally only see NPCs in the range Competent to Master, unless you have a higher rating in trade or exploration then the upper limit goes up one rating to Dangerous. So depending on your rating you may not be seeing the full range of AI tactics in the NPCs the game spawns for you.
Having said that, the "full range" isn't particularly wide either. Higher ratings are better at power management and the use of defensive hardware, but they still tend to favour face-tanking and reverse flight. In my experience (combat rating Expert) the medium-to-large ships from FAS through to Anacondas offer the largest range of flight tactics depending on their weapons loadout, from reverse face-tanking to extreme close-range circle strafing and even bugging out when their hull gets too low (I have lost many a bounty because a FAS or Python has boosted away and high waked when I didn't have enough pips in ENG to catch them). The smaller ships are mostly too gung-ho, wading straight into a barrage of fire then only peeling away when it's too late.
The other issue I have with the AI is that they rarely attack in tight wings i.e. close together and from the same direction. Instead most fights end up with one enemy ship in front of the player and his wingmates behind, registering only as hits and flashing scanner stalks. This is tactically sound, but it makes for dull gameplay especially in a well-shielded and manoeuvrable ship where the off-screen NPCs are little more than an annoyance. You just end up picking them off one at a time, rather than having to prioritise three or four targets coming from the same direction and closing the distance to split them up. But maybe that's just me.
One thing I have noticed, although I don't PVP myself, is that most apex PVP videos seem to consist of face-tanking with the occasional boom-and-zoom. In that regard the NPCs do seem to be adopting broadly the same tactics as players, but most of them don't have the hardware or tactics to extend the fight.
Having said that, the "full range" isn't particularly wide either. Higher ratings are better at power management and the use of defensive hardware, but they still tend to favour face-tanking and reverse flight. In my experience (combat rating Expert) the medium-to-large ships from FAS through to Anacondas offer the largest range of flight tactics depending on their weapons loadout, from reverse face-tanking to extreme close-range circle strafing and even bugging out when their hull gets too low (I have lost many a bounty because a FAS or Python has boosted away and high waked when I didn't have enough pips in ENG to catch them). The smaller ships are mostly too gung-ho, wading straight into a barrage of fire then only peeling away when it's too late.
The other issue I have with the AI is that they rarely attack in tight wings i.e. close together and from the same direction. Instead most fights end up with one enemy ship in front of the player and his wingmates behind, registering only as hits and flashing scanner stalks. This is tactically sound, but it makes for dull gameplay especially in a well-shielded and manoeuvrable ship where the off-screen NPCs are little more than an annoyance. You just end up picking them off one at a time, rather than having to prioritise three or four targets coming from the same direction and closing the distance to split them up. But maybe that's just me.
One thing I have noticed, although I don't PVP myself, is that most apex PVP videos seem to consist of face-tanking with the occasional boom-and-zoom. In that regard the NPCs do seem to be adopting broadly the same tactics as players, but most of them don't have the hardware or tactics to extend the fight.