No one is buying into a game at this point, they are buying into a *world*.
What happens with the game and the tech is mostly irrelevant.
It isn't enough in 2017 to market a product, people want more - they want the experience and to feel involved in bringing something into existence that they feel the world needs. CIG understand this better than any critic of the project imo.
By design or good fortune CIG have nailed this ideal of contemporary marketing. That it has carried them this far without having produced anything of quality is mind-bending.
This game seems more like a life replacement than an actual game, which makes it more of a religion than a way to enjoy one's downtime.