I’ve always been confused about this... is he saying Chris overvalues the shoelaces, or is he saying Chris doesn’t understand that the shoelaces are so important? It kinda reads like the second, but what part of this project screams “we don’t care about trivial minutiae “?
Edit: and then I read it again and it seems like he’s saying just that: he cares too much about shoelaces, he doesn’t understand macro.
He's saying that Chris doesn't get the distinction between the two. That, depending what grabs his attention at any given time, he may spend as much time on some minor pointless detail as he would at some other point on an entire design direction. Basically, he doesn't quite grasp the whole “direction” thing of providing a set of parameters for the designers to follow and then let the professional artists do what they do best. Instead, he has to (unprofessionally) dive down into the work that they should be doing and, due to being an amateur at best, get stuck on things that they would identify as not worth worrying about.
More importantly, since he doesn't understand the distinction, there's no way to correct this behaviour. He won't respond to the argument “that doesn't really matter and we'll deal with that… you should instead focus on choosing between overarching design A or B so we can move forward.”
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