Community Goals as content delivery and story progression tools are not bad at all. However they need to be engaging and interesting to fulfil that role. And I think this is not the case anymore.
I remember the Cerberus Plague CG series. It was a whole little storyline based around the CG's. We had to stop the plague from spreading and it took us a while to do that! It was fun, the story was engaging and it took some effort to get rid of the plague. Look at the one from couple of weeks ago - the one where we had to collect escape capsules and black boxes - it had a lot of people signed up and it ended after 48 hours! It was something different and it was fun! This weeks CG are a joke in comparison, even though the activities themselves are quite fun as well.
So what's happened? Well personally I think people are just bored with what the CG's have to offer. I think there are a few aspects that need to be looked at in order to attract people to participate in the CG's that are meant to be main story progression tool.
In no particular order, I think they are all equally important for the CG's to be an effective content delivery tool.
1) Unrealistic tier goals - whether it is intentional or a bug, when you see the CG struggle to reach Tier 1 in the first 48 hrs it really discourages from signing up for it. Why bother signing up for a lost case?
::EDIT:: For this point - I don't mean that we should have easy-mode CG's, where they are guaranteed to be completed. A good challenge is needed too! What I meant was that CG's that are designed to fail (if that's the case at all) or that are bugged in a way that makes them impossible to be completed will not attract players. That's the context, hope it's more clear now.
2) Boring content - how many times can you haul some random trade goods for hundreds of LY's? It gets boring soon. We've had couple of interesting CG's lately, I mean the escape pod collecting was lots of fun, and this week's collecting tissue samples is something new and can also be quite fun. Give us something new, something unusual and interesting to do during the CG's and people will participate.
3) Story progression speed - maybe if the effect of the completed CG was more significant, then more people would participate? You work your bottom off for a whole week and all you get is this lousy t-shirt a bigger missile pod, that is probably going to be nerfed in the next patch anyway... Make the result of the CG more BOOM and more BANG! Make it count, make us feel we are making a difference together, as the community!
4) CG rewards - one of the benefits of participating in a CG are the monetary rewards. However they are laughingly low in comparison to some other methods of making money. And especially when it comes to activities like fighting Thargoids, that can be a significant cost in ship repair bills. You want to attract players to participate? Make it worth our while!
5) Narrative presentation - it's poor. I mean it's all described in the CG text, but it's just not very engaging. I mean the whole Galnet needs a massive overhaul, but there is something about the wall of text in the CG description that is not very "catchy". Also, in the context of new anti-xeno weapons - pictures of the new gear are not even in game, we just get them through Twitter, Facebook etc. Really? C'mon, at least show us in game what we're fighting for! Make us WANT those new toys, make us WANT to shoot Thargoids or haul the explosives or acquire tissue samples or whatever else is needed. Players need to feel attached to the story.
6) Little details that don't make sense - so, there is this research group that wants to invent the new weapons to combat the most dangerous threat humanity has ever come across - an alien race. In order to do that, they need tissue samples delivered to their orbital starport. And yet they make the goods illegal in that starport... When the police scans you and find out you're hauling cargo that they owners of the station asked you for in a massive announcement, you get the fine that (to quote the classic) kills your credit balance? Really? It's little details like that, that make me go "meh". It makes the whole thing less realistic and, yes I am going to use that word, less immersive.
Thoughts? Ideas?