Imo, there is no way to lure those players here. Space Sim genre is already too specific, smallest niche in gaming industry. Game is based on self-motivation and imagination. If people cant survive few hours and motivate themselves to buy Viper to start fighting, they just wont survive here, they will be bored on tutorial already :'D People we have here right now(+future players with same tastes) - all players Frontier can dream of, and even we are separeted by gaming modes, because for some Elite is pure combat simulator, for others it is more economic sim or exploration sim. For competitve PvPer there is nothing to do here, as you said they are result oriented, but there is no results in elite, no scoreboards etc.
Scoreboards doesn't fit ED well, I agree with that.
I still think there are other ways, if FD explored the possibilities. Just giving a pop-up mission with ample material rewards, if a notorious criminal commander were docked at your station would be fun.
Some form of PvP zone that mattered in BGS wars, could be a way?
I don't think the player base is as polarized as it seems on the forum. I think one of the biggest groups in ED are the pure combat PvE group. They never complain about ganking, because they are in reality not gankable. If there were high income(cach, mats, BGS results or PP results) PvP alternatives, many would have a go.
Personally, it's the build philosophy in ED that keeps me from getting into PvP fights. I would never fly a ship without decent jump range and a fuel scoop. In reality this means that every time I get interdicted, I know that I'm sitting on less than half the defensive hitpoints than my attacker. I usually have plenty speed and defense to leave, but fighting is pointless.
PvP simply does not look good enough for me to specifically build and seek out hot spots to participate. Fights between fully defended ships are to long. They also depend on a gentlemans agreement that neither leaves before the show is over, to end in an explosion.
To much potential defense and to many magical counter this and that effects makes symmetric PvP to meta. That leaves ganking weaker ships. This can be done in reasonable time, but it just does not appeal to me.