If you take Nvidia price for the Founders Edition of the GTX 1080 of $549 then the current list of the RTX 2080 will be 45% more. But, if you take the fact the I just picked up an EVGA GTX 1080 FTW for $429...
The ray tracing looks awesome in Battlefield V but the hit in performance is a terrible price to pay and how much do you see when playing the game anyway? I'm usually to busy looking for enemies and returning fire to admire the view. And all that extra power it takes to render the awesomeness will likely result in my death if I round a corner with an opposing player who is running 144hz and settings turned down. My 1080 runs BFV at 144hz with everything on ultra, buttery smooth as well, why would I trade that for something that can barely run 60 fps?
I was excited about deep learning until I found out it is something that needs to be enabled... It would be awesome to have that in ED with VR but will the Cobra engine even support it? Not likely for now and I would say it will be a while before it does.
So the two games I play or will play the most either don't support it or I'm not going to gain anything over what I have. I don't believe that the visuals will be much better on the on the Rift so I'm not going to pony up $370 for a 37% gain.
I hope this launch isn't setting a disappointing precedent that all performance gain will cost more and more. It will be interesting to see pricing trend of GPUs in the next 12 months or so, which direction it takes.
As much as I love the experience of PC gaming, if the next generation goes on like this, then I will seriously consider switching back to new gen consoles... I just can't justify spending north of $2k (excluding peripherals) on a gaming rig.