Data manipulation is quite tricky you know...
2.8% of players... all players. Not players doing missions, just all players.
nope. will (iirc) clarified later it was 2.8% of players who had contact with the mission board, and that it was a daily average.
he did not show the exact measurement or computation, but the basic problem with this measure is that board flipping is something done occasionally, in grinding stints. meaning people are not flipping all the time, but the number of people who have flipped at some point could be a considerably larger portion of the players. frontier didn't say anything about that either, nor about what timeframe that figure represents.
which doesn't preclude the 2.8% figure from being used by all kinds of 'i told you so' grunts since, for whatever reason, and becoming a local meme. i do a 2.8% joke on daily average.