I wonder if there is some confusion as to what community management is. It's not just teasing the new stuff or making formal announcements. It's about -- well -- managing the community.
"no we're not that stupid but we're just starving for resources"
"yea nobody around here anymore really knows how that part of the code works so we're not touching it, it's sad but that's just the way it is"
"that thing is on our backlog but not worked on right now, it's still coming though, we've made a feasibility study and a PoC"
"now that was just a mistake to promise in the first place, we didn't realize it would be such a huge effort, you can pretty much forget about it"
"we're negotiating for integrating 3rd party anti-hacking software right now but I can't tell you the name of the software"
"I'll check with the developer and get back to you why she decided to implement it that way, I'm sure there is a good reason"
Each dev post around here generates a wave of responses. That should be enough indication that the community is aching for that interaction. It's just as much about the journey as it is about the destination. The exchange itself has value even if the content seems petty to a person who knows a lot more than is in their right to say. Right now the dev posts are such rare gold nuggets that every "we're looking into it" will get analyzed to death and quoted for years as "but we were promised ". Posts by community managers should be business-as-usual, not special events.
Edit to add -- I was going through today's Twitter feeds for news and I came across this piece ( source ):
So the president of Sony Interactive Entertainment thinks a few clear and unambiguous details is capable of shooting down a massive amount of garbled nonsense. Food for thought.
"no we're not that stupid but we're just starving for resources"
"yea nobody around here anymore really knows how that part of the code works so we're not touching it, it's sad but that's just the way it is"
"that thing is on our backlog but not worked on right now, it's still coming though, we've made a feasibility study and a PoC"
"now that was just a mistake to promise in the first place, we didn't realize it would be such a huge effort, you can pretty much forget about it"
"we're negotiating for integrating 3rd party anti-hacking software right now but I can't tell you the name of the software"
"I'll check with the developer and get back to you why she decided to implement it that way, I'm sure there is a good reason"
Each dev post around here generates a wave of responses. That should be enough indication that the community is aching for that interaction. It's just as much about the journey as it is about the destination. The exchange itself has value even if the content seems petty to a person who knows a lot more than is in their right to say. Right now the dev posts are such rare gold nuggets that every "we're looking into it" will get analyzed to death and quoted for years as "but we were promised ". Posts by community managers should be business-as-usual, not special events.
Edit to add -- I was going through today's Twitter feeds for news and I came across this piece ( source ):
As for why Sony is talking about the PS5 (Mark Cerny shared numerous details earlier) before actually announcing the console, Ryan said it's an effort to get ahead of leaks. PS5 development kits are being sent to outside studios currently, and Ryan said he wants PlayStation fans to have "clear and unambiguous" details about the system instead of "garbled nonsense."
So the president of Sony Interactive Entertainment thinks a few clear and unambiguous details is capable of shooting down a massive amount of garbled nonsense. Food for thought.
Last edited: