Okay lets see how fantastic everyone thinks it is once we have a reasonable Arx/per hour average. Multiply that by your combind hours spent in the game and see how little that will buy you...
It will be an amount that doesn't seem totally miserly but small enough to make you say "screw it I'll just spend some money and then I can get what I want".
I get it, this is a business, but you're deluding yourselves if you don't think this isn't entirely for the benefit of FD and their shareholders. I by no means think FD is as

-y a company as the likes of EA but this just smacks of sharp business practices that we've come to loath from games developers. Like I said, disappointing, but just my opinion.