I'd suggest that any high performance GPU card should have additional control software - msi afterburner, Palit Thundermaster etc.
These will let you customise your GPU fans' speed vs temperature response. My 2060 has 100% fans at 70C.
It's also worth considering that a GPU will run as fast as possible - using as much power as it can - whether this makes any visual difference or not!
My monitor is 60Hz refresh, so I've set up my nVidia control panel to limit the frame rate to 60 fps. That's reduced the load on the GPU quite significantly.