My dad bought me the Matchbox Batmobile while the series was running. He came home around 7 pm, in the dark.
The box was fresh and crisp. The car was solid die cast metal, cold and hard, with edges.
The doors opened. There was an orange flame from the Atomic Battery powered Turbines that pulsed out the tailpipe when it rolled.
I rolled it along the windowsill, with the night sky behind it, illuminated by the distant neon Lucas Batteries sign, which looked to my eyes just like the Batsignal.