Am I Missing Something? Why Give The Media A Sneak Peek?

[Urbanski101]

This is totally standard practice....I really don't see the issue.

I work in the media....we often get press releases and 'sneak peeks' at new products and services which have an embargo date attached to them, which is a loose NDA.

If we publish or leak before the agreed date that will be the last we get from the provider and that also means their sponsorship / advertising money.

FD want to generate a 'buzz' around 2.4 and these 'sneak peeks' give the press a chance to see it first, get some sort of exclusive access and write their piece and have it ready as and when the embargo is lifted. FD want the gaming press to have those stories online when it all goes live, not 48hrs later.

Showing us first would mean it goes all over the forum, reddit and you tube (and elsewhere), the gaming press will then loose interest because it's no longer a 'story' but just regurgitating what's already on the internet.....the press (gaming or otherwise) live off content, the more exclusive, exciting, revealing the better as that will generate clicks which in turn generates revenue.

I hope that goes some way to explaining your question....tldr FD want to generate some hype for their new content.

 

[Kaltern]

So I read the response, and I more or less understand. There is just one thing bothering me about it however.

If journalists were shown a 'secret' video, presumably with spoilers to what's coming, but were made to sign an NDA, which I presume to be lifted upon the PS4 release, why do we already know about the video, and the interview that I also presume was under NDA?

We've already had possible misquotes from the team at E3 regarding atmospheric planets (as pointed out by Mr Ant), and I would also have expected this to also be under NDA?

It's not about the fact journalists see things before we do (although as I stated before, most probably never even played the game...), it's the fact that journalists get communication, whereas us poor players don't get much at all.

So when I hear about an interview and video under NDA, surely that's a breach of said NDA? Or was it a case of SOME stuff was under NDA, whereas others were not. And if this is the case, WHY DON'T WE KNOW about this stuff? It's not classified, so why doesn't Frontier communicate to US about atmospheric planets, for example?

That's my issue.

 

[Urbanski101]

So I read the response, and I more or less understand. There is just one thing bothering me about it however.

If journalists were shown a 'secret' video, presumably with spoilers to what's coming, but were made to sign an NDA, which I presume to be lifted upon the PS4 release, why do we already know about the video, and the interview that I also presume was under NDA?

We've already had possible misquotes from the team at E3 regarding atmospheric planets (as pointed out by Mr Ant), and I would also have expected this to also be under NDA?

It's not about the fact journalists see things before we do (although as I stated before, most probably never even played the game...), it's the fact that journalists get communication, whereas us poor players don't get much at all.

So when I hear about an interview and video under NDA, surely that's a breach of said NDA? Or was it a case of SOME stuff was under NDA, whereas others were not. And if this is the case, WHY DON'T WE KNOW about this stuff? It's not classified, so why doesn't Frontier communicate to US about atmospheric planets, for example?

That's my issue.

The fact the press have seen something or know something about future content is not a breach of NDAs in most cases. The content of that video, interview etc. is under NDA

The fact that a journalist leaked that FD are talking about atmospheric landings (if either the leak or the content of the leak are in fact true) would be a definite breach of NDA.....DB would be very disappointed.

There are potentially other factors at play here, sometimes to increase the hype companies deliberately leak little facts like this....without further info on the what, who, when and how of it all it's just speculation.

As to why FD don't talk to us first...read my previous post.....they want to generate some hype in the gaming industry (and also for their stakeholders, investors etc) around their new content. Showing us first would be totally counter productive to that goal.

 

[verminstar]

So I read the response, and I more or less understand. There is just one thing bothering me about it however.

If journalists were shown a 'secret' video, presumably with spoilers to what's coming, but were made to sign an NDA, which I presume to be lifted upon the PS4 release, why do we already know about the video, and the interview that I also presume was under NDA?

We've already had possible misquotes from the team at E3 regarding atmospheric planets (as pointed out by Mr Ant), and I would also have expected this to also be under NDA?

It's not about the fact journalists see things before we do (although as I stated before, most probably never even played the game...), it's the fact that journalists get communication, whereas us poor players don't get much at all.

So when I hear about an interview and video under NDA, surely that's a breach of said NDA? Or was it a case of SOME stuff was under NDA, whereas others were not. And if this is the case, WHY DON'T WE KNOW about this stuff? It's not classified, so why doesn't Frontier communicate to US about atmospheric planets, for example?

That's my issue.

They can say there was an interview and a clip or whatever, but the NDA will mean they cant share what was said or seen. Its fairly obvious they were privy to something otherwise everyone went to E3 and just sat and stared at each other in silence ^

 

[Navigare Necesse Est]

Do i miss something why would game media agree with a NDA,

The deal is they get exclusive info (along with a couple other media) and in return they have to agree to the NDA (or 'embargo'') that prohibits them to report about the stuff before an agreed date.

 

[IndigoWyrd]

Let's see.. E3 is being held 13-15 Jun.
PS4 release is slated for 27 Jun?
We already know they'll be showing off the PS4 version, so why preview for the press? How about so they can write up reviews and articles for various gaming publications to promote this?

Y'all act like this is anything new or unusual when it's a pretty common practice.

 

[ZeroAi]

Common with all games at shows, the press get to see stuff early because they can be trusted not to leak it. They are all under NDA and breaking it would ruin them.

I have to agree - that way when they do get to write the story they are informed. Same thing happens pre-E3.

 

[shadragon]

P.S - Will the community see this video? Never say never.

I double dog dare you to post it on YouTube. No, wait. Triple dog dare.

 

[CapuchinSeven]

This is totally standard practice....I really don't see the issue.

I work in the media....we often get press releases and 'sneak peeks' at new products and services which have an embargo date attached to them, which is a loose NDA.

The issue, for some, is that we're not talking about season 3. We're talking about 2.4 and content we've actually already paid for, but only the press are allowed to see it, not the people who've actually paid for it. (some kinda wanna see where the game is going and right now some feel FD hasn't really managed to deliver and are expecting the same, again for stuff we've already paid for).

On the grand scheme of things I don't give it a second thought because I've got stuff to do BUT as a principle, yeah the above point kinda miff's me somewhat.

 

[Zambrick]

I double dog dare you to post it on YouTube. No, wait. Triple dog dare.

shadragon created a slight breach of etiquette by skipping the triple dare and going right for the throat!

 

[Urbanski101]

The issue, for some, is that we're not talking about season 3. We're talking about 2.4 and content we've actually already paid for, but only the press are allowed to see it, not the people who've actually paid for it. (some kinda wanna see where the game is going and right now some feel FD hasn't really managed to deliver and are expecting the same, again for stuff we've already paid for).

On the grand scheme of things I don't give it a second thought because I've got stuff to do BUT as a principle, yeah the above point kinda miff's me somewhat.

Sure. But that also means that Lifetime expansion players should see all of the content before anyone else because they've already bought it, which means FD would never be able to hype an expansion launch again because a few hundred (however many) players have already seen it and told the world.

I also bought an iphone 6, does that mean I should see before anyone else the latest iOS?

On the question of is it right or wrong.....that's for everyone to decide themselves, I personally have no issue with the way FD are doing this.

FD is a business, you may have noticed that season 2 didn't exactly go according to their plan or timetable, I think trying to generate some hype about the new storyline content is understandable.

I get not everyone feels the same, hence this thread but we will all get 2.4 (1.4) eventually and for me personally, creating some industry and investor excitement around 2.4 is no bad thing.

 

[Susanna]

Why do the media get a sneak peek at E3?
<SNIP>
Can they report on what they've seen? No because you've given them a gagging order.

So could someone at Frontier please explain why the media get a sneak peek and the community don't?

You have answered your own question.... you can't 'gag' the Elite community...

 

[Rob At Work]

.... I could list the countless ways....

So, you can list but you can't count...Hmmmm...Interesting...Thargoid - possibly.

 

[Calebe]

Tinman I am disappointed, you make an appearance and no Uncloaking and recloaking gif or any animated gif? What is the world coming to. I miss seeing your posts and more importantly your animated gifs. Hope all is well.
.
Calebe

 

[Navigare Necesse Est]

The issue, for some, is that we're not talking about season 3. We're talking about 2.4 and content we've actually already paid for, but only the press are allowed to see it, not the people who've actually paid for it. (some kinda wanna see where the game is going and right now some feel FD hasn't really managed to deliver and are expecting the same, again for stuff we've already paid for).

On the grand scheme of things I don't give it a second thought because I've got stuff to do BUT as a principle, yeah the above point kinda miff's me somewhat.

You're entitled to receive the product - there is no such thing of having FD's information policy tailored to your tastes.

 

[babelfisch]

Do i miss something why would game media agree with a NDA,

They do this every time they receive a test copy.

 

[CapuchinSeven]

I also bought an iphone 6, does that mean I should see before anyone else the latest iOS?

On the question of is it right or wrong.....that's for everyone to decide themselves, I personally have no issue with the way FD are doing this.

Apple release to the press and public at the same time at their keynotes. You see what the press see, at the same time. Up to that point, anything the press talk about is just insider rumors.
I'm not saying this is life crippling for me, I'm just pointing out I'm slightly narky that we're being told we can't see stuff that the press is allowed to see for content we've paid them for. A year ago.

And that last point is the important part given some feel season 2 didn't actually hit the target it was aiming for. I'm not going to leap out of my pram or anything, but I'm minor nark'd by it.

 

[Mephane]

This is totally standard practice....I really don't see the issue.

I work in the media....we often get press releases and 'sneak peeks' at new products and services which have an embargo date attached to them, which is a loose NDA.

The difference is, this is not Microsoft The Corporate Behemoth . With FD we are in direct communication with FD, through the forums, reddit, streams etc.announcing their next product. This stuff going around with the press like that then feel a little bit like being betrayed by a friend who suddenly leaves on the wayside out while hanging out with someone else.

 

[Lightspeed]

The usual forum frenzy will erupt when FD releases a teaser at Lavecon .... in about 3 days' time

 

[Lobstris]

I'd assumed that Frontier didn't release the video to us, the unwashed masses, as we'd[1] have taken the thing apart frame-by-frame to try to find the location of the caves by triangulating (or trilaterating) from all visible stars and nebulae, and there'd be millions[2] of people all camped on the spot when the Thargs showed up.

[1] Not me obviously, I mean those with wiser heads. Or less lives (j/k )
[2] And I don't mean millions obviously, as we all know the game is dead, and only being played by the same 5000 people on Steam everyday, who've played for the past 2 years.