I would like to know how to attract certain groups to my park, like groups of adult or families
Anyone has any tips?
There are 2 main methods. One if by building an imbalance into your park, where more of your stuff is attractive to one demographic than the others. Over time, this eventually attracts more of that demographic than the others. However, this is a long, slow process. To speed things up, you can use a marketing campaign targeting specific demographics. For each demographic, you have 3 choices of media which vary in their effectiveness and cost.
As for making rides attractive to 1 demographic or another, this is based on the ride's fear and nausea ratings. Each group or individual peep has minimum and maximum tolerances for fear and nausea. Nausea really isn't important because all peeps tolerate more nausea than fear, and it's hard to make a ride more nauseating than scary without trying deliberately. So, fear is the key. Peeps will not go on a ride that has more fear than their max fear tolerance, but will go on rides with fear below their minimums (apparently this is just a preference, not a deal-breaker). Therefore, rides with lower fear ratings are attractive to more customers than rides with higher fear ratings, and thus compete for the same customers. IOW, you'll usually have a lot of adults and teens on your "family" coasters, leaving few of the more adventurous adults and teens for rides designed exclusively for them, so parks can't support many extreme rides and remain profitable. You need a solid base of low-medium fear rides to support 1 extreme ride.
All this means you have to be careful with the fear rating of rides. Families can only ride a small fraction of the coaster types at all, and for most of those (ex. the wooden coasters) it's quite possible to make them too scary for families. So you need to be aware of the average max fear tolerances for the different demographics. For families, the average is 3.8 but while the more timid half of families is spread between 0 and 3.8, the more adventurous half crammed between 3.8 and about 4.2. Very, very few families tolerate fear of 4.3 and none at all exceed 4.9. For adults, the average is about 5.7 and for teens about 7.5. As with families, the more timid half of teen and adult groups are spread more evenly than the more adventurous half, most of which cluster not far above the average value. This is why you get so many teens and adults on ostensibly "family" rides with fear in the 3.8 to 4.2 range.