I want both games to be good. While I've backed ED and not SC, I will almost certainly be buying SC when it launches and neither software house has attacked the other. I hope it doesn't go all Apple vs Samsung in the end, if elements come out rather similar ... as they are bound to do.
The name? Yeah, I prefer "Star Citizen" to "Elite: Dangerous". Ultimately it is just a name, but it will have an impact, however small. Those of you who remember the people of Golgafrincham (well they are our ancestors

) will know that our stupid race is sometimes too preoccupied with what colour something should be (in their case it slowed down the invention of the wheel).
A statement that leads me straight onto ...
Marketing? I think FD could do a bit more, as you do want a following. We want a vibrant community with lots of people in the space lanes. However, this would be more of a problem for ED if both games were coming out at the same time. ED launching a year ahead of SC rescues it.
Spending a small amount of time organising the website and slightly more frequent video updates on YouTube (also linked to via the website) would really help.
Just sticking schematics up for each ship (eg the
Sidewinder ) created so far on a dedicated ship page would be good. The Alpha release popping up out of the blue (or orange) in such a solid state was a great surprise as was the capital ship battle video before that, but those events are too infrequent to generate much hype. SC has probably been over hyped, but that doesn't mean ED should be under hyped. This isn't just about whether FD need the cash upfront for development or not.