The interesting thing is that dependent on who you believe, EA shut down their single player star wars visceral studios game (which was looking to me to be a sandbox spacetrader with spacelegs and a story) because they couldnt work out how to put reward boxes into the multiplayer element of the game EA wanted shoehorned in.
I wonder how it'll affect future game design, and what impact it will have on legacy games?
I could believe that, companies go where the money is after all. As with tax evasion as long as they are legally allowed to do it they'll take advantage as much as they can, and from a business viewpoint so they should.
I'd like to see it being either banned outright or stuck behind the same sort of regulation and restrictions we've got for online gambling. The thing is they can sidestep the gambling classification by removing the random element and just flogging pay2win stuff via an online store. They'd get criticized for being pay2win and the compulsive gamblers wouldn't be as profitable, but people would still buy the stuff so lootboxes are here to stay. They might have a legally enforced contents list in future though.