I do think that TenCent probably had something to do with the revamp of store and ARX. Even if it was led by FD as a part of a wider proposal to secure investment and a vital partner in gaining access to the Asian markets. It would be the kind of thing an investor like TenCent would look for.
No problem with FD monetising ED more successfully, I just think their marketing and communications in general are awful and the incoming ARX system doesn't simplify anything (one of the 'supposed' key reasons for this move), quite the opposite.
It's also fairly obvious to anyone who has any knowledge of the industry that this is a way of increasing revenue by forcing the customer to "over purchase" the ARX currency with the "ARX packs"...you want one skin, ok pay the cost for 5 skins and keep the change in ARX which you can only spend on this store. The fact that FD withheld the ARX cost of their cosmetic items in the announcement also suggests they probably have something to hide....we will know very soon.
No problem with FD monetising ED more successfully, I just think their marketing and communications in general are awful and the incoming ARX system doesn't simplify anything (one of the 'supposed' key reasons for this move), quite the opposite.
It's also fairly obvious to anyone who has any knowledge of the industry that this is a way of increasing revenue by forcing the customer to "over purchase" the ARX currency with the "ARX packs"...you want one skin, ok pay the cost for 5 skins and keep the change in ARX which you can only spend on this store. The fact that FD withheld the ARX cost of their cosmetic items in the announcement also suggests they probably have something to hide....we will know very soon.
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