I've been hearing more calls for a demo in the main forum. It needn't be any more than the single-player combat demo we had access to before release. In fact, it's still right there in the launcher; all that would have to happen would be to put a publicly-accessible link to the launcher on the website.
I didn't even know that there was one available before release. But, that would work.
I was also thinking about the tutorial, maybe not the whole thing though. Something that lets players test the fighting part of it, as well as picking up cargo, and doing a few other things. Give them more than just a combat feel, since some may not be too interested in that.
Kind of like when you go into a restaurant that has a sampler. It offers a taste of a few of the things that you can get, while not giving you access to the entire menu. Sample a few different aspects of it, and see if you like the feel of it.
If they did one, I would jump at a chance to test a demo the day it comes out. Though I will have no way to purchase the game, I would be able to spread the news of the Demo, and help others try it out, who may intern want the game.
And if they do the Demo as a solo player type thing, it can be something that can be played offline. This will keep non-paying players from eating up server space that those that have bought the game should be using. That is why I was thinking about some of the tutorial that players can go through.
If it was playable offline, then there would be no drain on the game servers, and could help bring in more paying players to the community.
Just a few thoughts I had that may help the company sell more copies, without taking from other players at the same time.