I agree, personally. Sadly though, that's how the game industry works. It is expected from them and a reality (I know devs and journalists alike). That being said, I think it's wrong and ugly. I wish there could be a shift away from it but unfortunately for most of the industry that would mean massive change and I don't see it happening anytime soon, at least for large and/or well known studios. It's not even just within the game industry, I think it's a larger result of our current culture. Unfortunate, but very well ingrained.
For now, I just want to support devs and be understanding whether or not they have to crunch and whether or not I have to wait for something, which I'm always fine with doing. I don't personally know anything about Frontier in that regard, but I do know the devs are passionate about this game and I appreciate it immensely.
(Also, I'd like to note, none of us what the full game is going to be like, what all they're going to be working on and adding, or if it warrants any worry about crunch! None of us are Planet Zoo developers lmao...)