We ought to still lobby for better products, ones that we like. As long as there's a market share, there'll be developers who will make something decent. I'm not going to buy Ramen Noodles in a plastic pack if there's a genuine supplier of the real thing.
That's the great thing about big corporations. When they own all the noodles, you'll like they make. And all the noodle magazines will say you're entitled and spoiled if you dare say otherwise.