Hello, Fozz.
The last time I saw a games company attempt to use the poppy for anything resembling a marketing purpose, it didn't end well. It's been (good lord!) twenty-four years since then, but it's anyone's guess if the Royal British Legion is likely to be any less litigious. Perhaps they're a little less prejudiced now, but I wouldn't want to bet money on it.
Remembrance is a good thing for ED. Poppies, not so much.
Vizards (solicitors for the Royal British Legion) said:
Dear Sirs
The Royal British Legion/
Amiga Computer Game:
Cannon Fodder
We have been instructed by the Royal British Legion in connection with the new Amiga computer game, "Cannon Fodder", which we understand is being marketed through yourselves.
You will no doubt be aware of the advertisement for next month's AMIGA POWER Magazine which was carried in the Sunday Mirror dated 24th October 1993, together with today's article in the Daily Star.
Our clients are extremely concerned that this particular game features a Royal British Legion Poppy, the emblem of our clients' Poppy Appeal. It is an international symbol of remembrance and therefore its use for a computer war game is tasteless and grossly insensitive. Our clients find it all the more intolerable that the launch of this product coincides with the 75th anniversary of Armistice Day, which is within a few days of Remembrance Sunday.
Our clients are being advised with regard to the legal implications of the above, particularly in view of the fact that no permission was sought to use the Poppy.
The use of a Royal British Legion Poppy in this way is unlawful and inter alia defamatory. The undoubted impression conveyed to the general public is that this particular game has received the endorsement of our clients, which, being a war game, is directly contrary to the Legion's principal aims and objectives.
Our clients will only refrain from taking legal action if:-
You, the manufacturers, Amiga and all other parties involved with the ("Game" - Ed)
1. supply us with written apologies on terms acceptable to our clients;
2. provide us with written undertakings on terms that all references to Poppies in the marketing, packaging, content and all other aspects of the game will be removed forthwith;
3. the Legion is compensated in full for its legal costs and a donation is made for a sum to be agreed to this year's Poppy Appeal within the next 14 days.
Our clients will also require an undertaking from Amiga that they will omit all mention of the game in issue 32 and all future issues of "AMIGA POWER" and associated publications.
Unless the above apologies and undertakings are received by the close of business tomorrow, our clients will have little choice but to take the matter further. In the meantime, our clients strictly reserve the right to take whatever action they see fit.
Yours faithfully,
Vizards.
The above quote is from a website discussing
Amiga Power, a long-defunct computer-games magazine. I assert no knowledge of it's authenticity, but it looks to be a slightly edited copy of what I assume would be a genuine original communication.