I don't think using kickstarter was a bad approach, actually it makes sense - its easy for people who have fond memories of other elite games to just assume that everyone has heard of them, played them, and wants to play a new one.... I mean why wouldn't they? But some just don't.
This is a chance to see if there is a wider audience for this new game and I hope there is and I suspect there is - but we'll soon find out. It's time for everyone to pull their fingers out and start buying lottery tickets so if the target isn't quite there by January, someone can step forward and top it up (maybe we should all tweet Richard Branson and tell him to do the right thing, he likes space...)
I'm all for the high ask on kickstarter too.... the last thing I'd want from a new elite game is for it to be made on the cheap and disappoint, it deserves to be an AAA game up there with the likes of anything else. Aside from the enjoyment of playing it, if DB pulls it off it can be no bad thing for Frontier as a business either, it would put it right up there with the biggest names.
Kickstarter targets the audience that actually WANT the project PLUS it gives money to the developers EXACTLY when they REALLY need it. Win win.