While I personally HATE IT when games flash my keyboard lights or do weird funky stuff with them (ME Andromeda, The Division), I wish you well. I always turn off those "extra features" whenever games think it's ok for them to flash my keyboard to signal that I've been hit. YES I KNOW I CAN SEE IT ON THE SCREEN!
I don't like the flashing effects either. But I do like matching the keys to the color scheme of the game making it like an extension of the cockpit. It's also handy to have different colors for different group of functions.