Players should be able to petition the local "Power" in-game (FDev in reality) to buy a rename for a Station, maybe even a System?
Obviously a LOT would be off limits, but renaming some fly-over mining station in the middle of nowhere should be no problem, and would mean a lot to Cr rich players.....
Elite is a game about the sole commander against a massive universe. With ED and multiplayer it's about maybe a handful of commanders against the universe. Players were never supposed to be the Chosen One. With every step it's taken away from it's original philosophy the game has suffered imo.