And for those who want to affect others, they can play with others.
The problem is, giving players control over in-game assets quickly leads to groups trying to restrict access for others. There have been many examples of this over the years in Elite, and I'm not talking about just PowerPlay. (Man, even the Salomé event had a large group of players trying to order everyone else around, and there wasn't even anything in-game to fight over.)
Even the current link between PP and BGS has led to plenty of conflicts and toxicity. Which is to be expected, because we are talking about a niche feature that features groups competing(!) against each other. For those who want to affect others, there will tend to be groups that want others to playing according to their orders. (Add to this that PowerPlay is already about a handful of people ordering others in their power on what to do anyway, then there's 5C and all.) So, if they want to attract significantly more players to PP 2.0, then that's something to consider too. (
If, mind: the design goal might be to focus on increasing player retention instead. After all, plenty of people have already said that the majority who join powers tend to do so for the exclusive gear.)
Frontier will design something deep and engaging... and then will walk it back to something shallow and grindy to appeal to the Veruca Salts of the community.
By the way, what do you mean about these "Veruca Salts" that you keep repeating, what personal traits? Genuine question, because from what I can tell, she's a fictional character, but your interpretation of her characteristics might differ from mine, or anyone else's. There's an easy source of misunderstanding there then.